Author Archives: tayloradcock

One of the first things you’ll notice about Caffeine’s website is that is very colorful and filled with all sorts of visuals. In some respects, it definitely resembles some of the popular social media platforms.  This is a good tactic being that most the younger generations, also being their targeted audience, are already familiar withContinue reading “Caffeine’s UI”

Hey, my name is Jeremy. I am a marketing student at Georgia State University. I am currently a marketing major with interest in Big business, music, photography, and fine arts. This is my senior year, so after school, I plan on pursuing a career in music (cooperate side). I currently run a blog that diveContinue reading “Guest Post by Jeremy Harris”

Gartner’s hype cycle is visual representation of where a specific product or technology is found in its life cycle. This enables a company to evaluate the technology’s maturity and potential to grow or decline in the future. The cycle includes 5 overall phases. The first phase is technology trigger. The second phase is the peakContinue reading “Gartner’s Hype Cycle”

Caffeine’s main target audience includes young adults and teenagers as well as people interested in gaming, arts and entertainment. According to Statistica.com, Americans ages 15-19 years old spend an average of 49 minutes gaming or on the computer during weekdays and an average of 90 minutes on weekend days. Originally, gaming was predominately done byContinue reading “Target Audience”

Caffeine is one of the latest emerging live streaming platforms. It is geared toward the gaming, entertainment and sports industries. The platform was created in 2017 by Ben Keighran, who used to work as a designer for Apple. It was pre-released for two years, then it was officially released in 2019. Caffeine serves as aContinue reading “Competitors”